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About me

Hello — I'm Christy, and I connect people, pages, and possibilities.

Link building manager by trade, relationship builder by nature. I've been in SEO since 2019, working from Cebu with teams and clients across the US, UK, and Australia. This page is the longer version of who I am and what I offer.

  • Cebu City, PhilippinesBased here, working everywhere
  • SEO since 2019Agency and in-house
  • Link building & outreachStrategy, QA, team leadership
  • English · Cebuano · FilipinoLanguages I work in
Christy Limpag - Link Builder & Outreach Specialist in the Philippines
My story

How I got here

A short version of a long road — from a first SEO job to leading campaigns for global brands.

I didn't set out to work in SEO. In 2019 I applied to 180 Marketing because a friend told me there was a job opening. She said it would mainly be sending emails, but it turned out to be a lot more. Long story short, I learned what link building really is and the work behind it, and found myself in the corner of digital marketing where the work is equal parts research, writing, and persuasion. Link building clicked for me almost immediately: it rewards patience, it rewards doing things properly, and it rewards being a decent human being to the people on the other end of an email.

Over the next few years I moved from executing outreach to designing campaigns, and then to managing the people who run them. Working with bosses and clients in the US, the UK, and Australia taught me how to communicate clearly across time zones and cultures — and how to turn a spreadsheet of referring domains into a story a stakeholder actually cares about.

A link is a small vote of trust from one person to another. I've built a career on earning those votes the right way.

Today I lead link building programs end to end: strategy, prospect vetting, outreach quality, team coaching, and reporting. What hasn't changed since day one is the standard — every placement has to be relevant, safe, and something I'd be proud to show the client.

Professional journey

Seven years, in order

Replace the bracketed details with your actual roles and companies. The order and years are what matter here.

  1. 2019Start

    SEO Specialist

    [Company or agency] · Cebu

    First role in SEO. Learned the fundamentals hands-on: on-page audits, keyword research, and the first outreach emails that taught me what gets a reply.

  2. 2021Growth

    Link Building Specialist

    [Company or agency] · Remote, US clients

    Moved into a dedicated link building role. Built prospect lists, ran outreach at scale, and developed the quality checklist I still use today.

  3. 2023Leadership

    Senior Outreach & Link Building Lead

    [Company or agency] · UK & AU clients

    Started leading a team of outreach specialists — setting workflows, reviewing quality, coaching, and owning client reporting across regions.

  4. NowPresent

    Link Building Manager

    [Company or agency] · Global

    Managing link building programs end to end for clients across SaaS, e-commerce, healthcare, legal, and more.

How I work

Three things I won't compromise on

The principles behind every campaign, every hire, and every report I put my name on.

Quality over volume

Every link has to earn its place

I'd rather deliver ten placements I can defend than a hundred I can't. Relevance, indexation, and safety come before the count.

People first

Publishers and teammates are partners

Outreach works when it's honest and personal. So does managing a team. Respect scales better than pressure.

Say it plainly

Reports a non-SEO can read

If a stakeholder can't understand what a link did for them, the report isn't finished. Clarity is part of the deliverable.

Beyond work

What fills the rest of my days

Swap these for your own — the layout works for anywhere from four to eight interests.

☕

Coffee

Slowly working through every specialty café in Cebu. Strong opinions about pour-overs.

🥾

Hiking & islands

Weekend trails, waterfalls, and the occasional island hop. Reset button for outreach brain.

📚

Reading

Marketing and psychology books by day, fiction by night. Always taking recommendations.

✍️

Writing

Blogging about outreach, SEO, and the career path from the Philippines to global teams.

Community engagement

Giving back, close to home

Where I spend time and energy outside of client work. Fill in the organisations and years that are yours.

Mentoring

Coaching first-time SEOs in Cebu

Helping fresh graduates and career shifters land their first SEO or outreach role — resume reviews, mock interviews, and the honest advice I wish I'd had in 2019.

[Organisation or community] · since [year]
Speaking & sharing

Talks on link building and remote work

Sharing what actually works in outreach at local meetups and online sessions, especially for Filipino marketers working with overseas teams.

[Meetup or event series] · since [year]
Volunteering

[Cause or organisation]

Describe the cause you support — a local outreach program, a school initiative, a disaster-response effort — and what your role looks like.

[Organisation] · since [year]
Online community

Active in Filipino SEO groups

Answering questions, sharing job leads, and moderating discussions in [community name] so the next generation of SEOs has an easier start.

[Community] · since [year]
Currently

What I'm up to now

  • Working onA multi-region link building program for a SaaS client, and a new prospect-vetting playbook for the team.
  • LearningDigital PR and how AI search is changing what a "good link" means.
  • Reading[Book title] — and the usual stack of SEO newsletters.
  • Listening[Podcast or playlist]
  • Open toConsulting, speaking, and mentoring conversations.

Let's connect

Whether it's a campaign you need help with, a talk you'd like me to give, or a coffee in Cebu — I'd be glad to hear from you.

Connect on LinkedIn Email me